Twenty-five percent of all small to medium size businesses fail after their first year and 36% after the second year. There is no single reason for the “fail” rate. Mistakes are made. All enterprises plan to succeed when they start – some, fail to plan. New customers, new product orders, new service orders are generally considered necessary to a successful business. An advertising budget is about new orders, new sales.
New orders and new sales are the life-blood of most businesses.
So a business development strategy may be important? A “sales staff” is a good start. What does a three-employee sales staff cost, annually? What is the business’s geographical reach: local, regional, national, international? How many sales calls can one sales person make in a geographical reach?
Most small and medium businesses usually fall short in their sales staff. The missing employee is really an annual Ad Budget.
The Ad Budget is a full-time, sales employee. Ad Budget’s job: present the brand, product or service to the entire market, through such media as: print, radio, television, internet, apparel, skywriting and sandwich boards.
Delivering a brand, product or service to the market through a year of seasonal cycles is the ad budget’s job. A working ad budget is loyal, and never on vacation. Hire an advertising budget. Put an ad budget to work.