Preface

One truth about Commercial Art: there is no off-the-shelf solution.

Commercial art is created to fit each need;┬ácommercial messages should be carefully considered, crafted, into a tailor-made fit. Commercial art professionals create “custom-made-products” that are printed, published, broadcast and distributed to consuming markets. The successful creation of commercial each expression usually follows a production vocabulary. The production vocabulary allows the parties to shared responsibilities and expectations.

The words and links on these pages are offered as a Communication Arts primer and a pricing guide. Each link attempts to establish a common vocabulary so the commercial artist and the client can define a scope of work and share expectations.

At the very least, these pages: offer some free advice, and exhibit some shameful self promotion.