Preface

The truth about Commercial Art: there is no off-the-shelf solution.

Commercial art is created to fit each need. Commercial art professionals create “custom-made” products that are printed, published, distributed, and broadcast to a consuming market with a carefully crafted, tailor-made sales message.

The words and links on these pages are offered as a Communication Arts primer and a pricing guide. Each link attempts to establish a common vocabulary so the commercial artist and the client can define a scope of work and share expectations.

At the very least, these pages: offer some free advice, and exhibit some shameful self promotion.