Twenty-five percent of all small to medium size businesses fail after their first year; 36% after the second year; 44% after the third year; 50% after the fourth year. There is no single reason for the “fail” rate. Mistakes are made. All enterprises plan to succeed when they start – some, fail to plan. New customers, new product orders, new service orders are generally consider necessary to a successful business. An advertising budget is about new orders, new sales.