This logo design was more of an over-haul than a redesign – the name stayed the same. The old crescent moon and unreadable logo text was out. The logotype above was adopted as the new logo standard. The logotype is the trademark. No logo art. The lack of art is purposeful; the tradedress for this brand is chrome embellishment. Additional chrome art is at the heart of this business’s new graphic identity. Under certain circumstances the chrome framing could be exclusive to an event or staff apparel.