Manufacturer,s Brand goes Direct.

A car care products company wanted to establish a web presence, I was asked to produce a logo for a direct to consumer product line. A water bead on a waxed surface was the inspiration for the logo. The trick was delivering liquid translucence in the black and white version of the logo art. The animated logo GIF below delivers on the liquid translucence in case you can’t see it in the the black and white version.