This client had been in the creative imaging business for several years without a logo; when I presented this logo design it took him nearly a whole minute to call it a “keeper”. This logo “works” on several levels for the client. The large opposing triangles echo the “playback” button symbols on video and audio equipment; also, there is a faceted crystal / pyramid quality suggested by the shape of the two triangles. The lens flare breaks up the symmetry and creates a nice lens flare effect.