A full page and a half page magazine ad for a paver company in Orlando. When I built their web site, I also created a Google Analytics account. These ads attempt to drive consumers to the web site where the text, gallery, and interactives can further persuade consumers that the client is their best home improvement, paving value. The Google Analytics account should record any bump in their web site traffic and help determine the effectiveness of the print ads. To track multiple ads, the client would offer different incentives and specific web pages for consumer’s to visit in order to take advantage of the incentive.