Missiles, Jets, & Rocket Science

The existing branding for the Missiles and Fire Control at that time was rather limited: the Univers font family had already been an established. The logotype and blue energy bar were also of the brand. Solution: trim products out of stock photos, brush in a pseudo backgrounds to lighten-up the subject matter (military hardware).

The company homepage for Missiles and Fire Control; features: fly-out menus for navigation, and a handy search form. Rotating content: News Releases were the cause for updating this homepage. Each new story would start a cycle as the home page center graphic; and then it would be scaled-down and rotated to another position in the layout.

Just after 9/11, Lockheed Martin ran national, color newspaper ads, quoting President John F. Kennedy; the MFC website repeated the newspaper ad.