The existing branding for the Missiles and Fire Control at that time was rather limited: the Univers font family had already been an established. The logotype and blue energy bar were also of the brand. Solution: trim products out of stock photos, brush in a pseudo backgrounds to lighten-up the subject matter (military hardware).
The company homepage for Missiles and Fire Control; features: fly-out menus for navigation, and a handy search form. Rotating content: News Releases were the cause for updating this homepage. Each new story would start a cycle as the home page center graphic; and then it would be scaled-down and rotated to another position in the layout.
Just after 9/11, Lockheed Martin ran color newspaper ads – nationwide – quoting President John F. Kennedy; the LM MFC website repeated the newspaper ad on its homepage. This is not my work, but it is worth noting LM’s public response exemplifies the power of subtly.