What could have been… my take on the MFC web design. Homepage featured drop-down menus for navigation, search capabilities, and quick access to a product directory. The Missiles and Fire Control logotype and the energy band were the company’s only fixed graphic identity at the time.
The product page below was designed to communicate product information quickly. The product graphic with call-outs center stage communicates volumes. Also, the product thumbnail photos are a bottleneck & outlet for image and brand control, just like the Product PDF.