Benefit-driven advertising educates, entertains, and engages the imagination of its customers. Benefit-driven ad content marries relevant text with compelling graphics. Customers reward beneficial content with profitable behavior, such as: making a purchase, making contact, making a referral, or all three. A website that celebrates the customer experience with benefit-driven content will advance its credibility. Identify the benefits of your product and indulge.
A high search engine ranking is a very important web marketing goal; websites compete for specific keywords and key phrases to achieve the highest ranking possible. When beneficial content is seasoned with industry keywords and good Search Engine Optimization (SEO) mechanics a website is elevated over competition. Benefit-driven content and SEO mechanics are necessary to a competitive web presence. Attract new customers. Build a persuasive customer experience.      …more.

Content Management System

A Content Management System (CMS) allows special access and editing privileges – to a website’s page content – through a browser window. pic-content-management-system-edit-page-300The experience is much like creating and sending an email through a browser window. Photos, videos, text can be upload, and composed to fit special content areas. Access to the CMS is password protected and granted on editing confidence.

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Responsive Web Design

A “responsive” web design redistributes web page content to display on a smart phone, tablet, or desktop browser window. pic-resonsive-desktop-tablet-phoneThe words you are now reading are in a responsive web design. Resize the width of the desktop browser, or maybe, rotate your tablet or smart phone from portrait to landscape – the same web page content is redistributed to fit the width of any browser window. One design fits all.

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Identity Design Standards

Brand Graphic Standards are the blueprint for brand presentation. Everyday, brands of the world are being interviewed – by a consuming public. pic-ibm-legacy-logo-600How does your brand dress for that interview? Brand presentation should be a consideration. If a “website” is the face of your brand, then reason permits, a “trademark” is the birth-mark – on the face of it. As with most faces, age will show with time.

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Advertising Budget

Twenty-five percent of all small to medium size businesses fail after their first year; 36% after the second year. There is no single reason for the “fail” rate. Mistakes are made. All enterprises plan to succeed when they start – some, fail to plan. New customers, new product orders, new service orders are generally considered necessary to a successful business. An advertising budget is about new orders, new sales.

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