Font geeks. ALERT!
Is there really any reason to get excited about fonts? Based on what I believe to be normal, there is no reason for font fancy. Except, I fancy fonts. I know, not normal. When I saw these pictures, imagine my excitement. These pictures could have headlined any discussion I dared about fonts for the next several years; but, there was bigger font news in the cycle. I know, bigger! Entire font families have migrated to the internet. Fonts are showing up on web pages.
Okay, I sense mock excitement – or maybe, you are rolling your eyes.
But I did ask: “any reason to get excited about fonts”; and you still reading?
For years, web pages were stuck with – maybe – 16 basic, ubiquitous fonts. But now, free Google fonts and paid subscription font kits are in the mainstream of the internet. Font face textures color the page in shades of gray. Fonts are the filigree of textual persuasion.
Fonts. In your face.
here is a video on the project (nicely done):
https://vimeo.com/19558725
fontface from atipo on Vimeo.
The creative group that produced the video and photographs, above, is worth a look: https://atipo.es/
The audio track is described as Jazz, Swedish, Experimental, by Dan Berglund, with Tonbruket; [linked to last.fm]”Gi Hop“;
oh man, I am totally fan-boy-ing over this creative group, they have created their own type foundry. And then, have the audacity to romanticize it, imagine.
https://vimeo.com/190585410